
Video is one of the most powerful and engaging forms of content on the internet. Whether you want to create videos for social media, marketing, education, entertainment, or personal use, you need a video editor that can help you produce high-quality and captivating videos in minutes.
But with so many video editing tools available, how do you choose the best one for your needs? In this article, we will compare two popular AI video editors: Pictory and InVideo. We will look at their features, pricing, pros and cons, and help you decide which one is right for you.
What is Pictory?
Pictory is an AI-powered video editor that lets you create stunning videos from text, images, and audio. You can simply paste or type your text, choose a template, add images or upload your own, select a voiceover or record your own, and Pictory will automatically generate a video for you.

Pictory uses natural language processing and computer vision to understand your text and images and create videos that match your message and style. You can also customize your videos by changing the fonts, colours, animations, transitions, music, and more.
Pictory is ideal for creating short videos for social media, blogs, newsletters, websites, and presentations. You can use Pictory to create videos for various purposes, such as:
- Explainer videos
- Testimonial videos
- Product videos
- Tutorial videos
- Storytelling videos
- Educational videos
- And more
What is InVideo?
InVideo is another AI-powered video editor that lets you create professional-looking videos from text, images, video clips, and music. You can either start from scratch or use one of the thousands of templates available on InVideo.

InVideo has a simple and intuitive interface that allows you to drag and drop elements on your timeline, edit your text, and add transitions, effects, stickers, filters, and more. You can also use InVideo’s intelligent features to automatically trim your clips, adjust the colours, crop the images, sync the music, and optimize the video quality.
InVideo is suitable for creating longer videos for various platforms and formats, such as:
- YouTube videos
- Facebook videos
- Instagram videos
- Twitter videos
- LinkedIn videos
- TikTok videos
- Podcasts
- Webinars
- And more
Pictory vs InVideo: Features Comparison
Both Pictory and InVideo offer a range of features to help you create amazing videos in minutes. Here are some of each tool’s essential characteristics:
Feature | Pictory | InVideo |
---|---|---|
Text-to-video | Yes | Yes |
Templates | Yes | Yes |
Images | Yes | Yes |
Video clips | No | Yes |
Voiceover | Yes | Yes |
Music | Yes | Yes |
Transitions | Yes | Yes |
Effects | Yes | Yes |
Animations | Yes | Yes |
Filters | No | Yes |
Stickers | No | Yes |
Fonts | Yes | Yes |
Colors | Yes | Yes |
Branding | Yes | Yes |
Subtitles | No | Yes |
Aspect ratio | Multiple options | Multiple options |
Video length | Up to 10 minutes | Up to 15 minutes |
Video quality | Up to 1080p HD | Up to 1080p HD |
Read Also: Top 10 AI Tools that Will Change Your Life
Pictory vs InVideo: Pricing Comparison
Another important factor to consider when choosing a video editor is the pricing. Both Pictory and InVideo offer free plans with limited features and options. Here are the subscriptions for every tool:
Pictory Pricing

Pictory has 4 pricing plans: Free, Standard, Premium, Teams
- The Free plan: allows you to create 3 videos per month with a maximum length of 10 minutes each. You can use up to 10 images per video, Your videos will have a Pictory watermark.
- The Standard plan costs $19 and allows you to create 30 videos per month with a maximum length of 10 minutes, 10 hours of monthly video transcription each month, and 3 branded templates. You can use and access an unlimited number of Premium videos and images moreover 5000 Premium music tracks.
- The Premium plan costs $39 per month. It allows you to create up to 60 videos per month with a maximum length of up to 20 minutes each, and 20 hours of monthly video transcription every month, You can use and access an unlimited number of Premium videos and images furthermore 10000 Premium music tracks. and 10 branded templates.
- The Teams plan costs $99 per month, It allows you to create 90 videos with a maximum length of 30 minutes each. You can use unlimited Premium videos and images and access 20 branded templates. You can also remove the Pictory watermark and add your own logo, as well as download your videos in 1080p HD quality.
InVideo Pricing

InVideo has 3 pricing plans: Free, Business and Unlimited.
- The Free plan allows you to create limited videos per month with a maximum length of 15 minutes. You can access the standard media library and +5000 handcrafted templates. Your videos will have an InVideo watermark.
- The Business plan allows you to create up to 60 videos per month with a maximum length of 40 minutes each. You can access unlimited premium media and an unlimited number of templates and music tracks. You can benefit also from the background remover 20/month.
- The Unlimited plan costs $30 per month. It allows you to create unlimited videos with a maximum length of 40 minutes. You can use unlimited media files per video and access all the templates and music tracks. You can also remove the InVideo watermark and add your own logo, as well as download your videos in 1080p HD quality.
Pictory vs InVideo: Pros and Cons
Both Pictory and InVideo have their own strengths and weaknesses. The following are some pros and cons of every tool:
Pictory Pros
- Easy to use
- Fast and efficient
- High-quality voiceovers
- Smooth animations
- Good for short videos

Pictory Cons
- No video clips
- No filters or stickers
- No subtitles
- Limited video length
InVideo Pros
- Flexible and versatile
- Rich and diverse templates
- Video clips, filters, stickers, and more
- Subtitles and captions
- Good for longer videos

InVideo Cons
- Slightly more complex
- Slower and heavier
- Lower-quality voiceovers
- Less smooth animations
Pictory vs InVideo: Which One is Right for You?
The answer to this question depends on your specific needs, preferences, and budget. Both Pictory and InVideo are great tools that can help you create amazing videos in minutes, but they have different features, pricing, pros, and cons.
If you are looking for a simple, fast, and efficient tool that can help you create stunning videos from text and images, then Pictory might be the best choice for you. Pictory is ideal for creating short videos for social media, blogs, newsletters, websites, and presentations.
If you are looking for a flexible, versatile, and rich tool that can help you create professional-looking videos from text, images, video clips, and music, then InVideo might be the best choice for you. InVideo is suitable for creating longer videos for various platforms and formats, such as YouTube, Facebook, Instagram, Twitter, LinkedIn, TikTok, podcasts, webinars, and more.
In the end, testing out several tools is the best way to determine which one is best for you. Both Pictory and InVideo offer free plans that you can use to test their features and options. You can also upgrade to their paid plans if you want to access more benefits and possibilities.
We hope this article has helped you choose between Pictory vs InVideo and decide which AI video editor is right for you. Happy video-making!🎥